Twice Style Quiz

USER EXPERIENCE + VISUAL DESIGN

Twice was an online marketplace for buying and selling secondhand apparel. Hundreds of thousands of items were merchandised and listed for purchase at roughly 70-90% less than the original retail value.

Overview

At typical brick-and-mortar secondhand store, it is cumbersome for customers for find the clothing they love in a timely manner. With hundreds of thousands of items, Twice's customers needed a faster way to find new inventory.

Twice relied heavily on email marketing to drive existing customers back into the store. Since thousands of items were added every day, our strategy was to send new arrivals emails, but customers found that these items weren't in the styles they cared about. We needed a way to highlight new items that were more relevant to the customers' style preferences, including brand, size, and category.

At typical brick-and-mortar secondhand store, it is cumbersome for customers for find the clothing they love in a timely manner. With hundreds of thousands of items, Twice's customers needed a faster way to find new inventory.

Twice relied heavily on email marketing to drive existing customers back into the store. Since thousands of items were added every day, our strategy was to send new arrivals emails, but customers found that these items weren't in the styles they cared about. We needed a way to highlight new items that were more relevant to the customers' style preferences, including brand, size, and category.

DESIGN GOAL

Help users find the styles they love, fast.

Approach

I designed a mobile and desktop experience where customers could set their style preferences to recieve more relevant suggestions, while driving higher click-through-rate (CTR).

We use this information to:

Provide more relevant browsing experiences on desktop and mobile
Send tailored daily and weekly new arrivals emails to drive shoppers back into the product
Curate special sales based on user's style preference

Go ahead, click around the prototype!

Desktop experience

Results

Overall, letting the user set and manage their style preferences alleviated the burden of searching through thousands of items to find something they liked.

We saw a boost in open and click through rates (CTR) in our new arrivals email campaigns and saw the number of items purchased per customer increase over time.

Overall, letting the user set and manage their style preferences alleviated the burden of searching through thousands of items to find something they liked.

We saw a boost in open and click through rates (CTR) in our new arrivals email campaigns and saw the number of items purchased per customer increase over time.

Overall, letting the user set and manage their style preferences alleviated the burden of searching through thousands of items to find something they liked.

We saw a boost in open and click through rates (CTR) in our new arrivals email campaigns and saw the number of items purchased per customer increase over time.